About us

The SimplyBiz Group is a leading independent provider of essential support services, software and data to financial advisers, intermediaries and product providers in the UK, employing over 520 professionals across eight UK offices.












NPS SCORE (2019)

The SimplyBiz Group provides essential support services, software and data that enable professional financial advisers, financial intermediaries and product providers to deliver better outcomes for their customers.

We support over 3,000 intermediary firms with regulatory and business support in addition to the 1,900 customer firms using our fintech platform whilst providing essential product distribution support to over 400 financial institutions.

Our in-depth understanding of the changing regulatory landscape, and deep insights into the needs of customers, advisers and product providers, enable us to add unique value to the retail financial services sector.

The Group was formed in 2002 and, through organic growth and acquisition, rapidly grew to become the UK's largest provider of outsourced regulatory and business support to financial advisers; a position we still hold today.

During that time, we created and launched innovative solutions for the lending and credit markets, launched our own asset management company and entered the legal and surveying markets and are prominent each of those markets today.

In 2019, we made our largest acquisition to date as we added Defaqto to our Group of companies. Defaqto has been a leading research and FinTech provider for over 20 years and its brand is well known and respected amongst advisers, providers and consumers alike.

Although our heritage can be traced back to Yorkshire, we now operate from eight locations across the UK, employing over 520 dedicated professionals, supporting over 10,000 financial professionals and working with over 250 leading providers of financial products.

*NPS score is based on survey of the membership at the end of 2019, reflecting on the service they received during that year.

Our leadership

Board of Directors

Neil Stevens

Neil Stevens


Neil joined SimplyBiz in 2003 as a consultant before being appointed Operations Director in 2004. From here, he led the acquisition of Compliance First, subsequently becoming the Managing Director of that business in 2007, a role he held until 2010 when he was appointed Joint Managing Director of the SimplyBiz Group.

Now Joint CEO of the Group, Neil has executive responsibility for compliance, operations and finance for The SimplyBiz Group.  He is also Chairman of Defaqto.  

Neil is passionate about bringing systems and technology to advisers, to enable them to deliver even more to clients, and is an advocate of advisers creating a 'supply chain' around their business and service.

Matt Timmins

Matt Timmins


Matt joined SimplyBiz at its inception in 2002 as Marketing Director and was appointed Joint Managing Director of the Group in May 2010.

He now serves as Joint CEO of The SimplyBiz Group, responsible for the sales and marketing activities of the Group as well as key strategic relationships with both insurance and investment companies.

Matt runs several of the key subsidiaries within the business including SimplyBiz Services, SimplyBiz Mortgages, Gateway Surveyors, NMBA and SimplyBiz Support. Matt is also Chairman of Zest, the Group’s provider of SAAS technology for the auto enrolment and flexible benefits market.

Previous employment includes GE Capital, Misys and DBS Financial Management.

Gareth Hague

Gareth Hague

Group Finance Director

Gareth joined SimplyBiz in 2016 as the Group Financial Controller, managing the finances of the Group, including key financial reporting, before becoming Group Finance Director in 2018. Prior to joining SimplyBiz, Gareth was Head of Financial Reporting at Pace plc, a FTSE 250 listed business, with annual turnover of $2.6bn. During his 5 years at Pace, Gareth built his experience of working in a listed environment, within a business that recovered from a difficult period, to its ultimate sale to a US Global Technology giant in January 2016.

Gareth spent 9 years at PwC, where he trained as a Chartered Accountant of the ICAEW. While at PwC, Gareth managed audit and transaction engagements for listed, private equity and private clients across a broad range of sizes and industries, giving him a breadth of knowledge and experience.

Tim Clarke

Tim Clarke

Independent Non-Executive Director

In his twenty-five year career, Tim has been a Partner at both KPMG and BDO. He played a leading role in establishing KPMG’s corporate finance team in the North in the early 1990s and spent two years working for the private equity unit in London. Tim established BDO Corporate Finance in Leeds in 2003 and has built the team that delivered a track record of notable transactions, involving private, public and private equity owned companies.

Tim has also managed a subsidiary of a regional bank and spent time as an independent member of the UMIST Ventures credit committee. He qualified as a Chartered Accountant in 1988 and has a degree in economics and accountancy from Lancaster University.

Gary Hughes

Gary Hughes

Deputy Chairman

Gary Hughes qualified as a Chartered Accountant at Ernst and Whinney, before moving to take up industry roles which included finance director at Forte Plc, Emap Plc and Gala Coral Group. Whilst holding these executive positions, Gary was also a Non-Executive Director and chaired the audit committee for of J Sainsbury Plc, for ten years, and Booker Group Plc, for two years. Gary also held a senior position at Apax Partners and advised at board level for a number of their investments. Since leaving Apax in 2018, Gary has taken up a number of non-executive director appointments.

Imogen Joss

Imogen Joss

Independent Non-Executive Director

Joining the Group Board as Non-Executive Director in January 2021, Imogen Joss is a senior executive with a wealth of experience in equity markets, that includes eleven years at the London Stock Exchange Group plc, where she was Executive Director of the Information Services Division. In addition, Imogen has operated as the President and Chief Commercial Officer at S&P Global Inc, President of S&P Platts, Head of European sales at Informa Global markets and European Sales Director at the Financial Times. Imogen holds non-executive directorships at Grant Thornton UK LLP, Gowling WLG LLP, FTSE-listed Euromoney Institutional Investor PLC, Interswitch Ltd and IPSX, the International Property Securities Exchange.

Non-Executive Chairman

Ken Davy

Ken Davy

Ken is the Non-Executive Chairman and founder of The SimplyBiz Group. In 2012, Ken celebrated four decades as an eminent and respected figure in the financial services profession. In addition to the many awards The SimplyBiz Group has received under Ken's guidance, he has personally been awarded several outstanding contribution to financial services and lifetime achievement awards as well as an Honorary Doctorate in Business Administration from The University of Huddersfield and an Honorary Fellowship of the Chartered Insurance Institute. In May 2016, Ken was awarded The Huddersfield Examiner Achievement Award in recognition of his contribution to sport and charity over the years.

Executive Leadership Team

Martin Reynolds

Martin Reynolds

CEO of SimplyBiz Mortgages

Martin has responsibility for both the day-to-day running of SimplyBiz Mortgages and its future strategic direction, as well as the Group businesses FIBA, Gateway Surveyors and the Consumer Credit Centre.

He has been part of a number of successful ventures during his 30+ years in the financial services industry, including new start-ups and the rebranding and repositioning of businesses within both manufacturing and distribution. Since joining The SimplyBiz Group in 2011, Martin has developed the business to its current position as one of the top three mortgage clubs in the UK market.

Martin was Chair of the industry-wide trade body the Association of Mortgage Intermediaries (AMI) between 2018 and 2020, and still remains part of the Executive Board.

Dan Russell

Dan Russell

Managing Director, SimplyBiz Investment Services

Dan has responsibility for the delivery of the market leading investment services we make available to financial advisers and wealth managers, and all associated distribution services for asset managers, platforms and investment technology suppliers.

Dan is also Managing Director of Strategic Distribution, working with our partners to ensure we can create and deliver a sustainable partnership for all.

Aside from financial services qualifications, Dan holds an MBA from Warwick Business School and is a graduate of Durham University. He began his career at IBM before taking up senior distribution roles with The Hartford in the UK and Germany and has worked as a strategy consultant and interim director for leading advisory businesses, asset managers and life companies.

Since joining The SimplyBiz Group in 2013 he has held the position of MD of Verbatim Asset Management and overseen the formation of SimplyBiz Investment Services.

Kyle Augustin

Kyle Augustin


Kyle has over 20 years’ experience of operational and digital transformation within the financial services sector. Kyle’s breadth and depth of knowledge within company operations and digital has been gained through roles across the globe including New Zealand, Australia, United Kingdom and Austria, with the past 10 years being mainly based within London and the UK.

Kyle’s main focus is on the continuous improvement of digitisation and data enabled services throughout the SimplyBiz Group. Kyle is responsible for Marketing, HR, IT, Digital and Project delivery.

John Milliken

John Milliken


Appointed to role: March 2021

Key strengths and qualifications:

  • Practical understanding of scaling technology companies
  • Broad experience of various fintech, SaaS, enterprise software and deep-tech businesses as both CEO and COO
  • Strategic thinker with an inclusive and inspiring style
  • B.A. University of Liverpool

Current external commitments:

  • None

Previous Roles:

  • Speechmatics – Chief Executive Officer
  • Infomedia Group – Chief Operating Officer
Rohit Shukla

Rohit Shukla


Rohit has responsibility for growing quality revenue across the Group and bringing together discrete services from each business-line into integrated solutions for strategic clients. He began his career co-founding a successful legal and compliance services business and subsequently led sales and commercial activities at large technology, data, and analytics companies such as Xerox and Moody’s Analytics. Rohit has an MBA from Cranfield School of Management and is a graduate of Durham and Loughborough Universities.


The SimplyBiz Group is proud to have won an array of awards over the years. Here are some of the most recent: