Our Brands

The SimplyBiz Group has a number of market leading brands covering a broad spectrum of markets, each sharing our core principles of exceptional customer service and high-quality propositions.


The founding division of the Group, SimplyBiz was launched in 2002 to deliver compliance and business support and guidance to directly authorised financial advisers across the UK.

Compliance First

Scotland’s leading provider of bespoke regulatory and business support, Compliance First was acquired by the Group in 2007.


Defaqto is a leading financial information business, helping financial institutions, financial advisers and consumers make better informed decisions.

SimplyBiz Mortgages

Established in 2004, SimplyBiz Mortgages has grown to be one of the top three mortgage clubs in the UK, currently supporting nearly 4,000 mortgage advisers responsible for over £10bn of lending.

SimplyBiz Investment Services (SIS)

SimplyBiz Investment Services (SIS) provides all the tools, documents, guidance and training that advisers need to provide their clients with a complete end-to-end investment service.


The not-for-profit training and development division of the Group supports everyone involved with, or starting out in, the financial services profession with qualifications, professional and personal development and business evolution.

SIFA Professional

Since 1992, SIFA has been facilitating connections in the professional services sector. Today, SIFA Professional is dedicated to supporting financial advisers in building valuable working relationships with solicitors and legal professionals.


APS is one of the largest Estate Planning & Will writing companies in the UK and is unequalled in providing the highest standard of service and quality of advice.


Zest significantly reduces the time and cost of implementing benefits technology, offers a seamless employee experience and provides simple tools that reduce the administrative burden for employers. Zest’s goal is to help employers achieve their corporate reward objectives whilst saving time and money in the process.

Home Information Group

Operating under the trading brands of Gateway Surveyors and Sonas Surveyors. Home Information Group has established itself as one of the UK’s leading suppliers of valuation and panel management services.

The Consumer Credit Centre (CCC)

The Consumer Credit Centre (CCC) was launched in 2014 in response to the move of regulation of consumer credit activities from the OFT to the FCA. Today, it is the largest provider of compliance support to firms operating in the consumer credit market.


Established in 2007, Landmark is a fully regulated RICS practice, specialising in the survey and valuation of residential property.


Launched in January 2018, The Financial Intermediary & Broker Association (FIBA) is a new modern member organisation dedicated to supporting all types of professional finance intermediaries in growing their businesses and delivering excellent products and services to their clients


Centra is our market leading technology based solution that provides advisers with everything they need to operate a complete investment solution, all under one roof.


Our Signature solution brings together the best of what we do and provides a truly bespoke service designed with larger advisory and wealth management specialist in mind.


As the Group’s own Asset Management Company, Verbatim offers a range of risk rated solutions designed to meet client expectations, aligned with an advisers own investment process.